One family, five companies
Each company does one kind of government paperwork for one kind of small business. They share a shape, a typeface and a voice, and each has its own colour and sign.
Trucking paperwork, filed for you.
filed.bizPaperwork for trade contractors, kept ready.
hired.bizHome care licences and enrolment, kept current.
licensed.bizChildcare subsidy money, claimed on time.
claimed.bizStore licences and tax stamps, in place.
stamped.bizThe rules
A rounded square with 10-unit corners, an ink outline and a solid ink shadow underneath. Never tilted, never outlined in white, never on a photo without a solid backing.
One white line drawing per company, round ends, the same weight. Filed: a tick. Hired: a hard hat. Licensed: a seal. Claimed: money coming in. Stamped: a stamp.
One plain past-tense word for the job done, set in Fraunces Black, soft. Always .biz. Never shortened, never in capitals.
Each company owns one signature colour, a deep tone of it and a dark ink. Filed is the loudest; the rest are quieter, so the family reads as one when side by side.
